Fundraising the SMART Way: Predictable, Consistent Income Growth for Your Charity
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Start a revolution in your nonprofit! Fundraising the SMART Way is a real breakthrough in the way we think about fundraising. It's a strategic approach to managing your fundraising efforts for optimum productivity. Author Ellen Bristol has adapted proven approaches from the world of high-end professional sales, soaked them in the culture of the nonprofit sector, and produced an innovative, powerful and evidence-based way to manage your fundraising so your team, including volunteers, can work less and raise more.
Development officers love it because they know which funders are worth their effort, and which aren't. Leadership loves it because they have great intelligence and clear analytics about fundraising progress. And the board loves it because it makes the fundraising process understandable and gets them more engaged in the fundraising process strategically.
Publisher John Wiley & Sons has included a companion website, where readers can download templates, calculators and other resources to help you establish your own fundraising revolution.